Our Mission

Network 23 provides a unique blend of creative design, interactive technology, testing and personalized service to perfectly meet the needs of your business and your customers.

Your Site Is More Than A Pretty Page

It's probably the first impression a potential customer will have of your business. What message do you want to send to them? Do you want them to get a quick, clear understanding of what you do or what you offer? Do you want to make it easy for them to find the information they are looking for?

Or do you want them confused, lost or angered because they couldn't find that price quote, description or contact information? Of course you don't, but if that's how they feel when they visit your site, chances are they won't contact you or return to your site.

"No one knows your content better than you. We take your content and organize it, arrange it and display it to your visitors in an attractive design and presentation that excels in functionality, usability and accessiblity."

Content Above All Else

On any site, the most important element is your content. Why do people visit your site? Content. What are they looking for? Content. What makes them hang around? Content. And most importantly, what brings them back?!

Content!

Network 23 understands this most important fact and will not let design overpower your information. Your site needs a design and plan that brings your content to the forefront. It needs a way to get your visitors to the information they desire quickly and efficiently. It needs a look that is compelling, engaging and entertaining so your visitors have fun and feel comfortable while they visit your virtual home on the Web.

Network 23 knows this. Other web designers will choose a design that best promotes their talent and egos. Then they shove the content into their preformatted container, regardless of the end result. And what is the business left with? Sure, their content is there, and your visitors can access it. But how easy is it for them? Did they enjoy their visit? Will they come again? It bears repeating that you only get one chance to make a good first impression. Your site could impress and dazzle when it first loads, but it won't take long for that first impression to turn sour if your visitors start having trouble and can't accomplish their tasks. If they leave with a bad impression, why would they want to return, especially if they can get your information or product somewhere else that's easier and more engaging.

"Creating and maintaing a web site requires such an attention to detail, that without a clear vision and direct focus, the end result will invariably suffer."

How Do We Do It?

We can state it over and over again, in every phone call, meeting and web page that our web sites will work better than anyone else's, that the work we do for you will perform better and result in more sales, contacts and success than the site you have now. But what we say doesn't mean anything. Anyone else can say the same thing.

We can prove it.

Every site we develop undergoes numerous usability tests throughout the development process. We start off with a usability test of your present site as a base reference. This tells us how you are doing right now. Then, before we even start to code your first page, we are testing the concepts and structure with users who match your intended audience to ensure the new site will perform better. We continue to test as we develop. At the end, when your new site is complete, Network 23 provides you with a detailed usability report, giving you hard facts and figures on all the improvements you and your customers will see.

"Over 95% of all web sites perform no usability testing, leading to poor design, low success, and high misunderstanding of their visitors needs and desires."

Through our testing, you will see all the areas where your current site could be improved, because real users will find them. No developer can create a perfect site on the first try. Twenty years of usabilty studies have shown this. Testing early shows the trouble spots so they can be corrected before your potential customers have to experience them. When real users test your site, they understand you are trying to make it a better experience for them. Real users will do things in a site no developer would ever think of. They will use navigation and click on things in ways that suit them, not the developer's idea of "how it should work." This is the only way you can get an accurate picture of how people use your site.

No site is designed perfectly the first time. No site can be improved without professional usability testing. Any web development agency which doesn't include usability testing in their project plans is not seeing reality. You will waste your money and time on an untested design that will have to be redesigned again in the near future when your customers can't find what they are looking for.

If you want a professionally-developed site that is designed for your customers and focuses on a testing-centered methodology that will develop the best possible user experience, you should look to Network 23. Let your website work for you, instead of reworking your site over and over again.

Don't let usability scare you. Usability Testing doesn't have to be expensive. In fact, Usability Testing can decrease your development costs!

Usability Testing Saves Money

Network 23 is affordable! Our business model reduces the need for "office overhead" - plush meeting rooms, executive bonuses, expensive office space - things that won't benefit your site in the least! You'll see your money utilized right where you want to see it - in your website!

A big benefit of usability testing is saving development time and costs creating features that either aren't desired by your users or aren't necessary in reaching your goal. Testing will show what features users will expect from your site. Testing will also show what features aren't used at all. Why develop parts of a website no one will use? Not having to develop those parts can reduce costs or focus the money to make the useful parts of your site that much better.

You also save money in redesign costs. Instead of redesigning over and over again (major expense), trying to make the site perform better and attract more vistors, usability testing reveals those development issues early on, before you are risking sales and results with an untested site!

"Understand that most design outfits are flawed. They either focus too much on a design, which dilutes the content or they lack the understanding of site layout ergonomics, giving you an informative site that suffers from poor design or navigation. Information is useless if it can't be found."

Network 23 is an open-source shop. Wherever possible, we use open source solutions to address your site requirements. We also thoroughly document all our application and design processes. That means that if you decide to use another development company in the future, you can be sure that they will be able to continue on with our design, have a clear understanding of how we created the site, and have the ability to modify, redesign, or extend your site using whatever tools they choose. Your site won't be trapped in a closed, proprietary format that requires specialized software to maintain or change it.

Our Goals Match Your Goals

Network 23 delivers on these promises...

1. Content must be
   • easy to find.
   • easy to access.
   • easy to understand.
2. The site must be informative, engaging, and entertaining.
3. The design must be compelling and comfortable.
4. Information must be offered to the visitors in the manner and form they expect.
5. Navigation tools should be well-marked and easy to understand.
6. The design and "feel" of the site should target the intended audience.

Whatever the need, Network 23 will deliver the package and design to make your site one of the best, if not the best web site out there. Your content and Network 23's development methodologies will make an incredible combination.

"We do it all. We do everything from structuring your content for usability to making sure each image is delivered in the correct format and compression for maximum comprehension and readability to building applications that enhance and maximize the interactivity of your site."